Delighting customers is the holy grail of online commerce. But while it's easier than ever to buy online, the overall customer experience can still be very frustrating. Brian Hecht, our serial entrepreneur, and advisor to many startups and digital media teams joins Hari Sreenivasan to discuss.

Fifth grade teacher Tiffany Randall knows how hard it is to get her entire classroom of children excited about learning. To encourage enthusiasm for science, Randall has teamed up with the Stem Mobile Aviation Lab that utilizes drones VR goggles and flight simulators to teach students about physics aerospace and programming. We go inside the lab to learn more.

Researchers have developed a new method of password security that uses squiggly lines instead of traditional passwords. Janne Lindqvist, Assistant Professor of Electrical and Computer Engineering at Rutgers University joins Hari Sreenivasan discuss this breakthrough.

The next generation of health care professionals will be under more pressure than ever to keep up with the latest technology in health sciences. At the same time continued innovation in health care is also in demand. One organization in Tampa, Florida is meeting these challenges.

Yeast, air, carbon dioxide. All different chemical components in the process of hard apple cider making. In this segment, we take a behind the scenes look at how the Nine Pin Cidery in Albany, New York uses chemistry to brew cider.

Wonder how your favorite beer is made? Experts and amateur brewers alike use a combination of chemical and technological techniques to achieve their perfect beer.

According to a 2017 study by the UN, coral reefs may cease to exist by the end of the century. In an effort to save these vital ecosystems, biologists at the Georgia Aquarium in Atlanta are growing coral in labs.

Ainissa Ramirez is a scientist, author, and a self-proclaimed science evangelist. She is the creator of a podcast series called Science Underground. She joins Hari to discuss how satellite cameras made by NASA became the cameras in our cell phones.

Fast fashion is all the rage but there are environmental consequences to making clothes quickly and inexpensively. In this next segment a team of scientists looked to plants and solar energy for a new way to create nylon.

Workplace injuries cost the United States up to 250 billion dollars a year. Now the company StrongArm Technologies created a platform that collects and analyzes data to create a safer and more efficient workplace. Michael Kim CTO and co-founder joins Hari Sreenivasan to discuss.

From the Long Island Sound to off the coast of Connecticut, a new method of American Agriculture has been created. Greenwave, an organization that promotes ocean farming is developing kelp growth, creating a new form of a sea vegetable. our partner “Science Friday” has the story.

Combining science with art can lead to endless possibilities. New York artist Kenny Greenberg takes us inside his studio for look at what gives neon signs their spark.

Southern California experiences wildfires every year. However, in December 2017 the area experienced the largest wildfire in California’s modern history – the Thomas fire. Let’s take a closer look at how this fire drastically devastated communities and vegetation…and what’s being done to prevent wildfire destruction in the future.

A new technological advancement in brain surgery comes to Mt. Sinai Hospital in New York City. Reporter Maddie Orton takes us into the operating room to see how one surgeon utilizes 3D imaging and augmented reality. A warning, this story contains graphic images of the surgery process. Funding for this segment was provided by Levin Capital Strategies.

Deep in space, eight satellites orbit the Earth as part of NASA’s cyclone global navigation system. NASA hopes the data from these satellites will help predict weather patterns and potentially save lives.

For years some scientists have hypothesized about the existence of the earth’s natural climate cycles. Now, some researchers believe there is physical evidence to support this. Dennis Kent, an expert in paleomagnetism, the study of magnetic fields in rocks, has co-authored a study that analyzes rocks to show how the earth’s climate is dictated by cycles. He joins Hari Sreenivasan to discuss.

Bobtail Squids, a species of Cephalopods closely related to Cuttlefish, have a unique way of protecting themselves against predators at night. With the help of glowing bacteria, the squid camouflages itself against the starlit night sky.

In the past solar cells are a source of clean energy had not been cheap or easily accessible. But now André Taylor, Associate Professor at New York University's Tandon School of Engineering, joins Hari Sreenivasan to discuss how major steps toward a low cost efficient solar cell can be mass produced.

You might have wondered what’s going on inside the mind of a canine. Neuroscientist Gregory Berns of Emory University in Atlanta is training dogs to sit inside MRI scans to see what’s happening inside their brains.

Training wild animals to behave can be a challenging job for Zoo Keepers. We discover how the Rosamond Gifford Zoo in Syracuse, New York, guides animals to keep them safe and comfortable.