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FRONTLINE: Always On
30s
FRONTLINE is investigative journalism that questions, explains and changes our world.
FRONTLINE explores and illuminates the critical issues of our times - from business and health to social issues, politics and war.
Video description: Coming Mar 29. Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, helped bring about the rapid commercialization of college basketball, making coaches, administrators and companies rich. Now, Vaccaro is spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.