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Norman Lear on Tough Conversations
28s
Norman Lear's work focused on real people and real conversations.
American Masters, committed to producing comprehensive film biographies about the broad cast of characters who comprise our cultural history.
Video description: B.B. King tells the story of how a product jingle got him a gig at WDIA in Memphis, TN, the country's first radio station to program exclusively for African-Americans. King approached the white station owners for an audition, and they asked him for a tune for Peptikon, which King provided on the spot. Peptikon, a so-called medicinal tonic, became the product sponsor for King's own regular show.
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